If a policy is unpopular with the employees, they've got a venue to vent about it. Policy is set at the top, and those policies are a large part of what will engender Glassdoor reviews. In Any Company, Top Management Makes the Glassdoor Reviews Employee ambassadors and the company itself have been very proactive about marketing these perks and they get top talent for it.
HIGHFIVE GLASSDOOR FREE
Free gourmet restaurants, on-site dry cleaning, massages, gyms and fitness classes, company-run busses to take care of the commute for employees, extravagant maternity leave and on-site childcare are just part of it, and it has paid off handsomely for the industry giant. Google, for example, broke new ground in striving for employee satisfaction and building their brand. “Before moving forward with a Glassdoor action plan, make sure the inner workings of your organization align with your established vision and values.” Be sure what you’re projecting online reflects what’s really happening because authenticity is key. Sprout Social, provider of a social media management tool, embraces Glassdoor and provides this advice. Employer brands are no longer spread by word of mouth but by social media. For HR to attract good talent, they must effectively market the company online. There's a new venue in town, and it is in the company's best interest to use it effectively to promote their employer brand. Marketing a company as a prospective employer is not just for college career fairs any more. Glassdoor Has Brought Marketing To The HR Bargaining Table In many cases HR may be operating in reactive mode once a problem area explodes instead of identifying, acknowledging, and addressing before it becomes a larger issue. This is the piece that is still very underutilized. When monitored by HR or upper management, Glassdoor serves as an early warning system for employee dissatisfaction, letting them know that all is well or that there is a problem that needs to be addressed.
When it works as intended, Glassdoor ensures that any employer running roughshod over their workforce will have a hard time with talent management. Glassdoor Facilitates Workplace Accountability Dishonest positive reviews can also be left, leaving prospective employees misled in either direction. On the negatives side, any vindictive ex-employee, competitor, or prankster can leave inaccurate reviews with very little recourse available to the slandered employer. After all, what corporate website doesn’t boast about being the best place to work? For employers, honest reviews attract those that are a better match for their environment and weed out the ones that aren’t which in turn eliminates one potential source of job dissatisfaction. Glassdoor allows candidates to get a different company perspective than just the corporate website. It’s impossible to host user reviews and be certain that they are all honest critiques. The same problem exists on Amazon, IMDB, Yelp, or any other site that hosts user reviews. This complaint has some validity to it.Įmployees claim, on the other hand, that it’s possible to skew the reviews in the opposite direction, giving glowing reports of workplace satisfaction that do not reflect the actual experiences of people who work there. It has, of course, sparked debate, with some employers complaining that it’s not entirely fair or unbiased, because the reviews can be left by disgruntled ex-employees in a dishonest, malicious fashion. What Glassdoor Isįounded in 2007, Glassdoor, with 33 million users, is a job listing site and recruitment tool with a twist: employers are reviewed by current and former employees, to give prospective employees an idea of what it's like to work there. This is neither totally good news for employees and job seekers nor bad news for employers, particularly those who learn to use Glassdoor to their advantage to engage their current workforce and reinforce their employer brand. For good or bad, Glassdoor is here, and other review sites can be expected to appear to compete and or replace.
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